Your Digital Ecosystem: Designed for Growth
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Your Digital Ecosystem: Designed for Growth 〰️
At So Media Digital, we don’t just build websites—we craft high-performing digital ecosystems that drive visibility, engagement, and sales.
With over 20 years in sales & marketing across luxury and high-street brands, plus 10+ years in digital media, we combine creative vision with data-driven strategy to help businesses scale.
A Seamless, End-to-End Digital Solution
• Website Design & Development (WordPress, Shopify, Squarespace)
• SEO & High-Converting Copywriting (On-page SEO, content that sells)
• Google Services (Business Suite, Console, Ads—visibility made easy)
• Social Commerce (Meta Shops, integrated e-commerce)
• Branding & Strategy (Cohesive identity, growth-focused marketing)
We specialize in omnichannel digital strategies—ensuring your website, SEO, ads, and brand identity work together to create a seamless user experience that converts.
Ready to Scale? Let’s Build Your Digital Future.
Client Testimonials
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![Central West Mums]()
WORDPRESS REFRESH & MAINTENANCE: Hayley is a guru of e-commerce and warrior who finds solutions to the problems that I don’t like! I am so fortunate to have connected with Hayley and love that she is working on our Central West Mums platform, so rest assured it flows smoothly.
Ami Zielinski - Central West Mums. Orange, NSW
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![DPI in Schools program]()
SEO ON-PAGE OPTIMISATION: Since Hayley implemented search engine optimisation tools on our website, we have had a 57% increase in new visitors to our site and a 109% increase in overall sessions. To say I am thrilled with the results is an understatement! Hayley was a joy to work with, she knew what we needed and completed the work quickly. Based on the results we have seen we are now developing digital marketing tools with Hayley to further increase our reach.
Michelle - DPI in Schools Program. New South Wales
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![The Avid Gardener Orange NSW]()
WIX REFRESH, FACEBOOK META SHOP & EDMs: Hayley is absolutely wonderful! She has been instrumental in setting up our online presence making everything easy & seamless & significantly increasing our exposure. I couldn't recommend her more highly. She is an investment in your business.
Henrietta Hood - The Avid Gardener. Orange, NSW
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![Cured Orange]()
NEW SQUARESPACE SITE: “It was an absolute pleasure working with Hayley to develop our website and ensure that everything worked as it should. With her expertise and efficiency it all come together beautifully, bringing the business to the next level.”
Stefan Birmili - Cured Orange. Orange, NSW
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![French Soda Childrens Rainwear]()
SHOPIFY REFRESH: I’m pleased I contacted Hayley for our Shopify update. Her service was incredibly helpful, & the turnaround time was fast. I look forward to rolling out the user-friendly design & added features to help boost our conversion rate. Hayley’s attention to detail ensured a cohesive product & I would absolutely recommend for anyone needing professional service!
Ashlee - French Soda
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![The Peisley St Gallery]()
"Hayley brought a new, fresh perspective to our vision and created the perfect site for us. Nothing was too difficult or left field. The best result – increased SALES! That and the most wonderful feedback from customers – it looks great & it’s easy to navigate".
Leiarna Dunworth - The Peisley St Gallery. Orange, NSW
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![CAPABILITY STATEMENTS: Malco Built Testimonial]()
Hayley created our Capability Statement for us so we could present it to potential future clients. Hayley understood our brief perfectly & turned it into something that presented very professionally with great themed graphics throughout. Very impressed & would recommend Hayley to anyone looking to improve their professional appearance in any market.
Borek Thorovsky - Malco Built Pty Ltd. Double Bay, NSW
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![Ashburton Lavender Farm, Millthorpe NSW]()
WORDPRESS REFRESH: It was an absolute pleasure working with Hayley. Her professionalism combined with approachability created a seamless experience. Hayley delivered an exceptional website makeover resulting in a far more presentable & user friendly home for our brand online. Hayley's approach & execution is simple & effective. She captured our vision in the final design, exceeding our expectations .
Phe & Ken - Ashburton Lavender Farm
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WORDPRESS REFRESH: Hayley was superb throughout. She expertly redesigned & integrated a feature essential to our website very efficiently & to our specifications. Hayley redesigned a fairly complex integration resulting in better functionality & appearance. It's a feature that's very important to our image, as well as our partners & clients. The service offered was excellent. Hayley was very responsive, flexible in scope, & provided us with exactly the redesign we wanted.
~ Etienne, Merrell Skyrunner World Series
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![Helen Gray, Capell Road Art]()
NEW SHOPIFY SITE "I cannot begin to tell you how fabulous Hayley is. Hayley is knowledgable, organised, efficient, great with suggestions, & just very accessible & patient!!! I can’t recommend Hayley & her skills highly enough - she is just the best, & I’m extremely happy with what she has developed for me. "
Helen Gray, Capell Road Art
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![Pip Orr, Turkish Bath & Home | Presented by Pip]()
BRANDING & NEW SHOPIFY SITE: We are so grateful for the experience & support from Hayley. Hayley’s knowledge & attention to detail has been exceptional & creating a website from scratch with a new business is not easy, She has excelled with producing a stylish website which details everything we need. What is really a complicated business structure, Hayley has managed to simplify it within the website & provide all the support with promotional material. We are truly blessed to have her & have the website up & running.
Pip Orr, Turkish Bath & Home | Presented by Pip
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![Belinda Newham - General Manager, Complete Reo]()
REBRAND, NEW SHOPIFY & WORDPRESS SITES, SEO STRATEGY: Working with Hayley on our new website has been an excellent experience. From the start, she was a fantastic communicator, asking all the right questions to truly understand our needs. Her attention to detail and thoughtful approach ensured that the final result was exactly what we were looking for—an incredible improvement over our previous site. The process was smooth, professional, and exceeded our expectations. Highly recommend Hayley.
Belinda Newham - General Manager, Complete Reo
Your Business Needs More Than a Website - It Needs a Digital Ecosystem That Works.
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